Above Photo: Undefeated sensation Rafa “Gifted” Garcia (11-0) was crowned the inaugural Combate Americas world lightweight champion in the main event, on the live Univision broadcast that pulled in 530,000 U.S. viewers at midnight ET on Friday, Sept. 20. Photo credit: Scott Hirano/Combate Americas, LLC
COMBATE AMERICAS SCORES BIG RATINGS AGAIN WITH LIVE BROADCAST
OF INAUGURAL WORLD LIGHTWEIGHT CHAMPIONSHIP EVENT
LIVE ON UNIVISION/TUDN ON SEPTEMBER 20
Live Broadcast Drew 530,000 Univision Viewers at Midnight ET,
47 Percent 18-49 and 48 Percent Female Audience;
Highest Rated Hispanic TV Program In Its Time Slot For The Entire Week
Second-largest U.S. television audience in Combate Americas history saw
Mexico’s Rafa “Gifted” Garcia triumph over USA’s Erick “Ghost Pepper” Gonzalez
to become the first-ever Combate Americas world lightweight champion
NEW YORK- September 27, 2019- Combate Americas today announced the ratings for its latest television show and first-ever world lightweight championship event that garnered 530,000 live viewers on Univision and TUDN in its midnight ET time slot, last Friday, September 20, from Mexicali, B.C., Mexico.
The event delivered the second most-watched telecast in Combate Americas history, easily winning its timeslot with 47 percent (250,000) of viewers in the coveted 18-49 demographic and females comprising 48 percent of the audience.
The live television audience saw Mexico’s undefeated, 24-year-old superstar Rafa “Gifted” Garcia (11-0) of Mexicali become the first Combate Americas world lightweight (155 pounds) champion in history by earning a unanimous decision over Erick “Ghost Pepper” Gonzalez (10-4) of Los Angeles, Calif. after an action-packed, all-out war.
“Once again, Combate Americas kicks the competition to the curb,” said Campbell McLaren, Combate Americas CEO. “Young adults and females are making Friday’s at midnight on Univision and TUDN the place to be for the best in combat sports action and live entertainment.”
The Combate Americas broadcast outnumbered the viewership of Telemundo’s airing of “Titulares y Mas,” which began at 11:35 p.m. ET last Friday, just before the start of the Combate Americas broadcast, by 234,000 viewers.
Source: Nielsen
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ABOUT COMBATE AMERICAS
Combate Americas is the premier Hispanic Mixed Martial Arts (MMA) sports franchise, rapidly becoming the number two sport after soccer, for Spanish speaking fans worldwide. The Combate Americas franchise includes live event and original shoulder programming on some of the biggest television, OTT and digital platforms in Spanish and English, including Univision and Univision Deportes Network (UDN), DAZN, ESPN, GOL, Pluto TV and Facebook Watch worldwide. The company also owns and operates a multi-platform media studio, La Jaula Studios.
Combate Americas CEO Campbell McLaren, also the co-founder/co-creator of the Ultimate Fighting Championship (UFC), has been described by New York Magazine as “the marketing genius behind the UFC,” while Yahoo Sports has said he “knows more about the sport than just about anyone in it today.” With an unprecedented and cutting edge product and a blue-chip ownership and management team, Combate Americas is poised to break new ground and bring about a new era in world championship level MMA competition.
About TUDN
TUDN is the multimedia sports division of Univision Communications Inc., the leading Hispanic media company in the U.S. Built around the flagship TUDN cable network, the nation’s No. 1 Spanish-language sports channel, TUDN reaches audiences across Univision’s television portfolio, as well as through the TUDN Radio Network, the TUDN mobile app and TUDN.com. TUDN possesses an industry-leading portfolio of live soccer rights through partnerships with 14 Liga MX clubs, the Mexican Football Federation, US Soccer, UEFA, Concacaf, Major League Soccer, Bundesliga and many more. Visit TUDN.TV for more
