WITH STELLAR, INAUGURAL 2019 EVENT
LIVE ON UNIVISION AND UDN, ON FEBRUARY 22
“Combate Americas: Mexico vs. USA” trounces general market competitors
on Paramount, ESPN 2 and TNT, as well as Telemundo Boxing
with a combined US Television audience of 610,000 at midnight ET
Ratings also defeat those of LigaMX soccer match
featuring Mexico’s fourth most popular club on Sunday
NEW YORK– March 1, 2019– Combate Americas today announced stellar ratings for its first live televised Mixed Martial Arts (MMA) event of 2019 – ‘Mexico vs. USA’ – that garnered 610,000 viewers on Univision and UDN despite its midnight ET start time, on Friday, Feb. 22.
“Combate Americas is kicking off 2019 by continuing to disrupt the industry with knockout ratings, leaving our competitors dazed and confused,” said Combate Americas CEO Campbell McLaren. “Last Friday’s return to live television on Univision is evidence that Combate Americas’ fight talent, unique format and production continue to drive a bigger and more engaged audience.”
The live event, which took place at Save Mart Center in Fresno, Calif., racked up a barrage of ratings highlights including beating two competitors in the same slot on Friday – Telemundo’s boxing event (11:35 p.m. ET) by more than 35 percent, and ONE Championship’s TNT telecast by more than 350,000 viewers.
“Combate Americas: Mexico vs. USA” outperformed its two major, general market competitors the following day, Saturday, Feb. 23, beating Bellator 217 on Paramount Network at 9 p.m. ET by a margin of nearly 40 percent, and the UFC Fight Night preliminary bout card, which drew 271,000 viewers on ESPN+ at 11 a.m. ET.
Combate Americas’ ratings also defeated those of the Liga MX soccer match between Leon and Pumas, the fourth most popular soccer club in Mexico, on Sunday at 12:30pm.
The live, U.S. television viewership was the highest rated of any show in the same time slot on Univision on any other day last week.
In the “Combate Americas: Mexico vs. USA” main event, Anthony “The Shark” Avila of Sacramento, Calif. via Lemoore, Calif. slugged it out relentlessly with Pablo “El Gallo Negro” Sabori of San Luis Rio Colorado, Sonora, MX before Avila walked away with a close, split decision victory.
Source: Nielsen###ABOUT COMBATE AMERICAS
Combate Americas is the premier Hispanic Mixed Martial Arts (MMA) sports franchise, rapidly becoming the number two sport after soccer, for Spanish speaking fans worldwide. The Combate Americas franchise includes live event and original shoulder programming on some of the biggest television, OTT and digital platforms in Spanish and English, including Univision and Univision Deportes Network (UDN), DAZN, ESPN, GOL and Facebook Watch worldwide. The company also owns and operates a multi-platform media studio, La Jaula Studios.
Combate Americas CEO Campbell McLaren, also the co-founder/co-creator of the Ultimate Fighting Championship (UFC), has been described by New York Magazine as “the marketing genius behind the UFC,” while Yahoo Sports has said he “knows more about the sport than just about anyone in it today.” With an unprecedented and cutting edge product and a blue-chip ownership and management team, Combate Americas is poised to break new ground and bring about a new era in world championship level MMA competition.