By MMA Fight Coverage Editor Penny Buffington
April 14, 2025
In a stunning crossover between sports, science, and cutting-edge technology, UFC CEO and Power Slap founder Dana White has been named an official advisor to blockchain innovator VeChain. The announcement, made today from Las Vegas, marks a bold new chapter for both White and VeChain as they aim to revolutionize real-world blockchain adoption.
White joins Nobel Prize-winning physicist Sir Konstantin Novoselov on VeChain’s advisory board—a pairing that perfectly balances scientific excellence with global marketing firepower. Together, they form an unprecedented alliance focused on bringing VeChain’s blockchain technology into everyday life.
Dana White: Bringing Blockchain to the Masses
Dana White’s name is synonymous with transformation. Over the past two decades, he has turned the UFC into a global phenomenon that reaches over 950 million households across more than 170 countries. Now, the man who helped bring mixed martial arts into the mainstream is ready to do the same for blockchain.
“VeChain is an incredible partner for UFC and Power Slap, and I’m honored to join their advisory board,” White said. “I’m passionate about technology and with their products and innovation, I’m looking forward to helping elevate their brand to the next level.”
White’s strategic focus will center on VeBetterDAO—a pioneering decentralized platform that turns real-world sustainable actions into value through B3TR tokens. His influence will help integrate VeChain’s tech into mainstream arenas, from fan engagement at UFC events to challenges and rewards within Power Slap.
Where Science Meets Strategy
While White brings unmatched business savvy and a proven track record in fan engagement, VeChain’s other marquee advisor, Sir Konstantin Novoselov, brings the scientific rigor. Novoselov, best known for his Nobel Prize-winning research on graphene, has been instrumental in shaping the technical framework behind VeChainThor and sustainability-first blockchain solutions.
Together, this duo symbolizes VeChain’s belief that adoption lies at the intersection of scientific integrity and practical mass-market utility.
Timing Is Everything: VeBetterDAO & The VeChain Renaissance
White’s appointment comes at a pivotal moment for VeChain. The company recently launched:
- VeBetterDAO: Now live on mainnet, this Web3 platform rewards users for sustainable actions using B3TR tokens, transforming everyday good deeds into real value.
- VeChain Renaissance: A sweeping 2025 upgrade that improves security, decentralization, and Ethereum compatibility—laying the groundwork for major enterprise and community adoption.
VeChain CEO Sunny Lu summed up the impact of this advisory dream team:
“Dana popularized combat sports by focusing on what fans really want—he understands that VeBetterDAO isn’t about theories, it’s about winning through real actions. With Konstantin’s scientific genius and Dana’s strategic firepower, we’ve assembled a team that embodies our core philosophy: technological excellence meets practical, mass-market application.”
Looking Ahead: Blockchain in the Octagon
The real game-changer lies in implementation. White’s vision includes real-world activations that could see blockchain integrated into UFC fan experiences, Power Slap competitions, and beyond. Imagine earning crypto rewards for engaging with live events, completing fitness goals, or even participating in sustainability campaigns—all powered by VeChain.
This partnership doesn’t just promise blockchain adoption—it guarantees visibility, interaction, and measurable impact.
With the fusion of world-class science, industry-leading sport promotion, and powerful technology, VeChain is poised to lead the next wave of Web3 adoption—and Dana White is in the corner, gloves on, ready to fight for the future.
For more information on VeChain and VeBetterDAO, visit VeChain.org.
